Campaign Communication and Political Marketing
| Author | : | |
| Rating | : | 4.82 (900 Votes) |
| Asin | : | 144433235X |
| Format Type | : | paperback |
| Number of Pages | : | 284 Pages |
| Publish Date | : | 2013-12-04 |
| Language | : | English |
DESCRIPTION:
It indexes and explains their integral components, strategies, and tactics. Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. Offers comparative analyses of campaigns from country to countryCovers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and moreDraws on a variety of international case studies including the campaigns of Barack Obama and Nicolas SarkozyAnalyses the impact of digital media and 24/7 news cycle on campaign conduct
"This book provides a detailed and highly valuable account of the organizational processes that are driving these trends, but with important critical insights into improving the civic efficacy of political marketing." (European Journal of Communication, 1 February 2013)"Maarek, Professor of Information and Communication Sciences at the Paris-East University, has authored various writings on political marketing, though this is perhaps his most comprehensive book on the subject to appear in EnglishThis is an extensively well-researched and thorough book dealing with every level and stage of political campaigning." (The London School of Economics & Political Science, 7 August 2011)
Habermas shows the forest, Maarek shows the trees and trails I use this book in my graduate seminar in political communication. The book is current and detailed enough to be something of a "how-to" guide, but its real strength is a trenchant analysis, in detail, about how media dynamics are increasingly determining political campaigning. Where Jurgen Habermas does the big-picture critique of modern politics dominated by media industries, Philippe Maarek takes us down into the campaign processes and shows us the entanglements with media. Highly recommended.. Four Stars Amazon Customer A