Clicking: 17 Trends That Drive Your Business--And Your Life
| Author | : | |
| Rating | : | 4.77 (861 Votes) |
| Asin | : | 0887308570 |
| Format Type | : | paperback |
| Number of Pages | : | 480 Pages |
| Publish Date | : | 2014-06-02 |
| Language | : | English |
DESCRIPTION:
Decent Concepts Despite the fact this book has an awful cover, it is useful. Faith Popcorn presents a valid argument that we as a society need to observe the trends that are driving our culture. Some of the trends include, cocooning, clanning, icon-toppling among others. These trends make sense and are backed up by anecdotal evidence gathered by the author's company.Faith is a futurist marketer, trying to predict what will happen next, and what consumers will want. There is some wiggle room, I believe, between the forces of what co. A brainstormer's reflective device--interesting--good value. The trends Popcorn explains are plausible and clear.She seems to be limited to business applications andrelates well to middle-class markets. The advice on multiple screens to make sure an idea will hit solidly is useful. Even coming up with brainstorm examples with friends, yielded a viable new wrinkle on the intersection of several tried and true product stand-bys. Notably absent are demographic trends such as "ganging", although she does allude to it in "clustering".. This Should Be Required Reading A Customer This book is extremely good. There is a clarity to thought in this text that I have not seen in a book in a long time. Popcorn is one of those authors that must let her ideas ferment for a little while, because when she has something to say about something, we get it all big ideas in digest form. We learn alot about people, markets, and products, and all name-dropping is relevant. I like this book so much I took the cover art and made a ppat of it for my Macintosh.<P>Although no mention was mad
Her astonishingly accurate predictions are an invaluable asset to the American business world, and Clicking, which sold over 100,000 copies in hardcover, appeared on bestseller lists ranging from the New York Times and USA Today to the Chicago Tribune and Business Week. Now Popcorn, coauthor Lys Marigold, and Popcorn's company, BrainReserve, share even more of their remarkable insights about how we will conduct our businesses and live our lives in the future. Faith Popcorn has been called "America's most highly regarded trends forecaster" (Newsday). Loaded with telling anecdotes and inspiring examples, packed with ideas, products and people who have successfully mastered trends, or "clicked," this up-to-the minute revised report (including a major tr
Clicking is an invaluable road map to the newest lifestyle trends. Heralded as "the Nostradamus of marketing" by Fortune magazine, Faith Popcorn is the premier trend guru; her national bestseller The Popcorn Report identified the business and personal trends that took off in the early 90's, from "cocooning" to "cashing out." Nobody has been more accurate in demonstrating how to profit from tracking the trends, and in Clicking, Popcorn describes how to CLICK into more recently identified trends to future-fit themselves professionally and personally. It's about possibilities, taking chances, and taking charge of the future -- now.