Exploring Strategy: Text & Cases
| Author | : | |
| Rating | : | 4.38 (698 Votes) |
| Asin | : | 1292002549 |
| Format Type | : | paperback |
| Number of Pages | : | 808 Pages |
| Publish Date | : | 2014-06-13 |
| Language | : | English |
DESCRIPTION:
This title includes coverage of key topic areas in this fast-moving discipline such as internationalisation, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
He holds a major research award at Said Business School, Oxford University, to study M&A communications practices. Gerry Johnson is Sir Roland Smith Professor of Strategic Management at the School of Management, University of Lancaster.Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.
allyG said Principles easy to understand. The book was just right for a forty something year old beginner like me, who is trying to get a bachelors. Just enough detail and simple language to make the principles easy to understand. They are good teachers.. "Four Stars" according to Glenn. Solid comprehensive text
Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a Course ID from them before you can gain access to the system. 2. If your lecturer is using the MyLab and you would like to purchase the productGo to mystrategylab/ to buy access to this interactive study programme. . Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. Would you like to use t