The Publisher: Henry Luce and His American Century
| Author | : | |
| Rating | : | 4.57 (683 Votes) |
| Asin | : | 0679414444 |
| Format Type | : | paperback |
| Number of Pages | : | 560 Pages |
| Publish Date | : | 2014-02-07 |
| Language | : | English |
DESCRIPTION:
While working at a Baltimore newspaper, he and Brit Hadden conceived the idea of Time: a “news-magazine” that would condense the week’s events in a format accessible to increasingly busy members of the middle class. The appeal of Life seemingly cut across the lines of race, class, and gender. In 1936, after Time’s unexpected success—and Hadden’s early death—Luce published the first issue of Life, to which millions soon subscribed.Brinkley shows how Luce reinvented the magazine industry in just a decade. Born the son of missionaries, Henry Luce spent his childhood in rural China, yet he glimpsed a milieu of power altogether different at Hotchkiss and later at Yale. Acclaimed historian Alan Brinkley gives us a sharpl
Well Researched and Objective Bio For me, there were no huge revelations in this book but there were many, many instances that supported the general perception I had formed regarding Luce over the years. Much has been written about Henry Luce. Not a warm and fuzzy type, he avoided intimacies and had few friends. While he wanted to be recognized as a major force in the publishing world and was very successful in. "Review the book, not Amazon's pricing decisions" according to T.J. Stiles. It's time to stand up against the 1-star "reviews" of books that are solely based on the Kindle price. This is an excellent work by one of our leading historians. It deserves reviews based on the content. The 1-star "reviews" are misdirected, mistaken, and damaging.* First, Amazon sets the price of Kindle editions, not the publisher or author. Amazon doesn't care about your 1-s. On Time A book almost as much on the famous set of magazines (Time, Fortune, Life, and SI) created by Henry Luce as on the man himself. Anyone interested in the history of American publishing should buy and read it.Alan Brinkley has written a straightforward biography in clear but unexceptional prose. The material is often interesting because Mr. Luce, his times (the Depression, World
launched have become institutions, but as Brinkley's magisterial biography reminds us, Luce was only 24 years old when he published the first issue of Time at the tail end of a recession in 1923—not much different from today's digital media entrepreneurs. 22)Copyright © Reed Business Information, a division of Reed Elsevier Inc. Brinkley appears to have read every issue from the early decades of Time, Fortune, and Life cover to cover, grounding his criticisms of Luce's social and political vision in rigorous detail. From Publishers Weekly Starred Review. (Apr. . The magazines Henry Luce and Time Inc. All rights reserved. (Brinkley also details the role of Brit Hadden, Luce's friendly rival at Hotchkiss and Yale and eventual business partner, in making the magazine a success.) Those around Luce frequently described him as arrogant, and his intense sense of purpose increasingly played out in the pages of his magazines, like his insi