Twentieth Century Limited: Industrial Design In America 1925-1939 (American Civilization)
| Author | : | |
| Rating | : | 4.76 (665 Votes) |
| Asin | : | 1566398932 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2015-03-27 |
| Language | : | English |
DESCRIPTION:
Jeffrey Meikle is Professor of American Studies and Art History and Chair of the Department of American Studies at the University of Texas at Austin.
This second edition includes a new preface and improved photographic reproduction.. Illustrating this concept with streamlined objects from soup cans to the Chrysler building, Jeffrey Meikle's work celebrates the birth of the industrial design profession from 1925-1939. In the late 1920s streamlined became the term businessmen used to describe new models that were easier to produce and those that met with less sales resistance than older products
Well chosen illustrations add persuasiveness to the argument." -Neil Harris, Reviews in American History "Jeffrey Meikle's excellent book is a history of American design from 1925 It will deservedly become essential for the study of its period." -Cervin Robinson, Art in America . "Particularly illuminating A fresh and insightful view of a period that has been given little due and even less analytical thought." -Ada Louise Huxtable, The New York Times "Jeffrey Meikle's book stands out by reason of its intelligence, rigor and c
Great Book This replaced a copy that I lost and couldn't live without. I like the styling of the Streamline Moderne era and this book is an excellent reference on the subject.. "Great example of life in the depression years" according to Lehigh History Student. The author does an excellent job of showing how industrial design grew in the United States and diffused throughout the economy. The idea of making products and buildings consumer friendly began growing in the 1920's and hit its peak in the 19Great example of life in the depression years The author does an excellent job of showing how industrial design grew in the United States and diffused throughout the economy. The idea of making products and buildings consumer friendly began growing in the 1920's and hit its peak in the 1930's. The depression spurred a need for consumers to have their preferences swayed by what industrial designers would . 0's. The depression spurred a need for consumers to have their preferences swayed by what industrial designers would