Marketing For Dummies
| Author | : | |
| Rating | : | 4.66 (690 Votes) |
| Asin | : | 0764556002 |
| Format Type | : | paperback |
| Number of Pages | : | 408 Pages |
| Publish Date | : | 2016-04-16 |
| Language | : | English |
DESCRIPTION:
Tamar said ) Definitely recommended for beginners. This book helped me to learn about marketing a lot :) Definitely recommended for beginners.. "Marketing for Dummies -Some Pearls" according to Robert C. Olander. If you are running your own small business and trying to handle all of your marketing effort yourself you will find many excellent tips and words of wisdom that will help get you through various projects while avoiding many commonly made mistakes. If you were in need of a glossary, lists of commonly used acronyms, marketing concepts, or a professional handling of a managerial approach to global marketing you would be better off taking tr. Concise and Brilliant Gman As a new sales recruit, have used this book as my basis for all my marketing projects ,plans, and strategiesjust Brilliant!!!
He has written numerous books and taught advertising and marketing at the University of Massachusetts at Amherst. . Alexander Hiam, MBA, is a corporate consultant whose clients include many Fortune 500 companies
Packed with expert tips, from identifying customers to using online resources that help you size up your competitors, this updated edition of Marketing For Dummies leads you step by step through the five P’s of marketing – product, pricing, placement, promotion, and people.The Dummies WayExplanations in plain English"Get in, get out" informationIcons and other navigational aidsTear-out cheat sheetTop ten listsA dash of humor and funDiscover how to:Prepare hard-hitting campaignsPlan and stick to your budgetUse research effectivelyIncrease consumer awarenessSatisfy your clients’ needsBoost your sales. From the Back Cover Your complete toolbox for creating dynamic, effective marketing campaigns "What to do. Bachrach, President, NameLab, Inc.Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can
How can you possibly be an expert at even half of these tasks? But at some point, anyone who wears a marketing hat has to handle problems in these areas and more. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and Getting them to buy your productMaking sure that they are happy with their purchasesPersuading them to come back for moreWhat could be more important? Ever try to run a business without customers?Marketing encompasses several specialized fields – from advertising to public relations, from selling to strategy, from database management to packaging and product design. And Marketing For Dummies has a great many solutions of use to anyone who faces the challenge of finding and satisfying customers.. Marketing For Dummies shows you how.While this guide delves deep into the classic four components of marketing – product, price, placement, and promoti